The start of the search for the right bike happens online in 95% of the cases. We want to motivate personal contact with a local bicycle dealer. Cycling is hot! That’s fantastic, but that’s how the local bicycle dealer gets a high responsibility. The bicycles must be safely put into traffic circulation. A confidential advisor, someone who offers you the right bike and someone who advises you to maintain your bike so that you can safely get on the road.
“We strongly believe in the importance of local cycling retailers.”