The 8 cycling stores in Antwerp don’t sell bikes, they sell mobility. That’s why they make every client an ambassador of their cycling brands. Communication online and offline is crucial to make that connection sustainable. Management decided to print 5.000 copies of this cycling paper and spread them out in every iBike Store.
Clients reacted extremely positive on this project. The content is written for and from ‘Antwerpeneers’. Tips & Tricks, News are usable in their cycling life. Happy customers, happy clients. Happy Brandwerk.