Centrum Ronde van Vlaanderen.
Experience ‘the Tour of Flanders’ every day.
The most historical cycling race ever. In the centre of Oudenaarde, right next to the Sint-Walburga church, this museum lets you experience every epic moment in the last 102 editions of ‘Tour of Flanders’.
The goal? Expanding the local experience online. The online community of cycling fans is huge. Those who follow the history of cycling is smaller. From this existing community we managed to ad 3.000 extra enthousiast to online community.
Analyzing this project didn’t take much time. We know the cycling branche, we know the cycling communities. After 6 months, now the Facebook-page of Centrum Ronde van Vlaanderen reaches over 65.000 people per month.